You can start your soft plastic lure fishing adventures without emptying your pockets, thanks to the purpose-built Bullseye rods. These carbon graphite composite rods offer a level of soft plastic lure casting performance that defies the low price.

The Bullseye value starts with an attractive rod design finished with cork grips and a cushioned reel seat.

The fast modern rod tapers are matched with a light responsive guide design that combine to offer impressive casting distance and accuracy, plus ample fish fighting power.